The Paleo Foundation recently published this arcticle:
"According to one recent analysis, 77 percent executive decision makers found at least one new supplier at the last trade show they attended. Large companies often have a dedicated employee who is in charge of visiting trade shows around the country to identify new suppliers and providers. In the specific case of the Keto Diet, businesses in the health, nutrition, and food industries are certainly taking notice of Keto´s sustained popularity. In terms of internet searches, Google has shown a sustained growth of +1011% between 2016 and 2018 for the Keto Diet. The same study also finds that the “grass-fed” claim for food products sold in retail grew by 23 percent in 2018 alone.
As more and more consumers become intrigued by low-carb, grass-fed meat and dairy products, mid to large-sized businesses and corporations will certainly be hitting the trade show trail to seek out new suppliers. For small startups in the Keto Diet niche, attending a keto trade show also makes economic sense from the “cost per client meeting” approach. On average, the cost of a face-to-face meeting with a prospect at a tradeshow is only $142 while that same face-to-face meeting at the office of a potential prospect is upwards of $259. Instead of sending out unsolicited emails or hopelessly cold-calling the offices of potential clients, tradeshows offer a space where customers will come to you. In fact, more than eight out of every ten trade show attendees are known to have buying authority for the companies they represent.
Besides raising brand awareness, forging potentially profitable business relationships, and creating advantageous targeted leads to spur further company growth, other benefits that come with attending and exhibiting at a trade show include competitor analysis and continued education. Because hundreds of companies in the Keto niche will all have a separate booth promoting their products and services at a given tradeshow, attending will give you a unique opportunity to consider your competitors and analyze your potential strength within a given niche in the market. Meeting other Keto-related business owners also will give you the opportunity to network and possibly find opportunities for future collaboration with like-minded companies. Lastly, tradeshows will often include a variety of speakers and educational sessions wherein leading scientific and industry experts offer important insight into new developments and studies related to the Keto Diet. Participating in these educational spaces is important for companies to continue learning about how the Keto Diet can positively impact the lives of their clients and customers".
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